Episode 7 - Making Money From Your IP (Da Vinci)
Intellectual property (IP) is of vital importance because it can provide your business with monopoly rights to your creations or in the case of patents, negative rights to exclude others from doing things with your inventions. These rights have value because they have the backing of the law to enforce them if required.
Marking your goods appropriately can make the public aware that your products are protected by IP and help to deter copying. While most companies do not need to enforce their rights very often, there are times when it becomes necessary to take a stand. This does not mean that you have to end up in the courts, because there are several much less costly options, but it does require you to take action.