No More Copycats: Brand Protection in the Digital Space

Expanding your business can be challenging, especially online. Your brand is perhaps your most valuable asset - yet, it is highly vulnerable to brand abuse. With trade marks copycats, product counterfeits, and even social media interpersonations on the rise, companies looking to invest in e-commerce and explore online marketplaces need to be alert. Brand abuse can easily create negative customer experiences - and eat into your business' profits.

In this course, you will learn to identify brand abuse, develop a holistic brand protection strategy aligned with your business goals, and implement action plans effectively to maximise returns.  

For more course information, view the No More Copycats: Brand Protection in the Digital Space course page.

Event Info
14 Feb, 2023
21 Feb, 2023
09:00 am - 12:30 pm (GMT +8)
09:00 am - 12:30 pm ()
Online Live Stream
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Panelist Info

Mr Morgan Cao
Senior Assistant Director, International Engagement, IPOS; Senior Assistant Director, Global Engagement, IPOS International; Faculty, IP Academy, IPOS International

Morgan is Senior Assistant Director of Global Engagement at IPOS International. He brings his experience in transnational business expansion to his current role in helping enterprises and research institutes succeed through IP strategy, management and commercialisation.

Prior to joining IPOS International, Morgan led a regional IP solution sales team at Thomson Reuters / Clarivate Analytics, supporting clients throughout their innovation journey from discovery to commercialisation. During his professional career in China, Morgan practised law at a leading law firm and IP firm in Guangdong.

Morgan holds a Master of Laws from the Sun Yat-Sen University, a Bachelor of Pharmaceutical Science from the Xinjiang Medical University, and has obtained the China National Legal Profession Qualification. He was also awarded the IP Management certification by the WIPO Academy and WSQ Advanced Certificate in Learning and Performance (WSQ ACLP).

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09:00 am - 12:30 pm
02:00 pm - 05:30 pm
09:00 am - 12:30 pm
02:00 pm - 05:30 pm
IPOS International - 1 Paya Lebar Link #11-03 PLQ 1 Paya Lebar Quarter Singapore 408533
09:00 am - 12:30 pm
Online Live Stream