Expanding your business can be challenging, especially online. Your brand is perhaps your most valuable asset - yet, it is highly vulnerable to brand abuse. With trade marks copycats, product counterfeits, and even social media interpersonations on the rise, companies looking to invest in e-commerce and explore online marketplaces need to be alert. Brand abuse can easily create negative customer experiences - and eat into your business' profits.
In this course, you will learn to identify brand abuse, develop a holistic brand protection strategy aligned with your business goals, and implement action plans effectively to maximise returns.
For more course information, view the No More Copycats: Brand Protection in the Digital Space course page.