Expanding your business can be challenging, especially online. Your brand is perhaps your most valuable asset - yet, it is highly vulnerable to brand abuse. With trade marks copycats, product counterfeits, and even social media interpersonations on the rise, companies looking to invest in e-commerce and explore online marketplaces need to be alert. Brand abuse can easily create negative customer experiences - and eat into your business' profits.
In this course, you will learn to identify brand abuse, develop a holistic brand protection strategy aligned with your business goals, and implement action plans effectively to maximise returns.
$481.50 (incl. GST) – SBF Members
$588.50 (incl. GST) – Non-SBF Members
Price is inclusive of GST
Practising Management Consultant (PMC) under Singapore Business Advisors and Consultants Council (SBACC) will be entitled to 2 x Continuing Professional Development (CPD) hours for this course. A total of 16 CPD hours is awarded for this course. For more information, please call SBACC at 6958 9000 or WhatsApp 9299 5304. Alternatively, you can also email them at [email protected]