Applying IP Fundamentals in Business

How do you get ahead and secure your business’ competitive edge in today's highly competitive global economy? The answer may lie in your intangible assets (IA) and IP. If you are looking to effectively leverage your company’s IA and IP for growth and create new revenue streams, our programme can help you answer these questions and more:

How are different IP types protected, and do protection scopes vary?

How do I specify the class(es) of my goods and/or services when registering for a trade mark?

What is the difference between franchising and licensing – and which is a better approach for my business?


Get a headstart in unlocking your business’ full potential with IA/IP in our “Applying IP Fundamentals in Business”. In this programme, you will learn to:

  • Understand basic IP laws and regulations on trade marks, patents, copyright, and registered designs
  • Determine if your assets can be protected under IP laws
  • Align your business strategy and IP strategy to boost business outcomes
  • Identify opportunities for commercialising your IA/IP
  • Spot potential infringement risks

Not sure if this course is for you? We highlight practical use cases for IA/IP in business, and how it can help you achieve your business goals in our article, “Learning How to Protect Your Intellectual Property in an Evolving Landscape”.


Partner Organisations
Programme Information
Asynchronous e-learning
[Cancelled] Registered Design
Trade Mark
View Program Schedule Details
View Course Fee
Register Download Brochure
  • 15 CPD Hours (For each module) - Institute of Valuers and Appraisers, Singapore – CVA Charter holders

Ms Norima Sarnon
+65 6705 2373

Learning Objectives

Analyse how IP law can drive organisation’s IP strategies and objectives
Comprehend IP legislation and regulations
Analyse qualifying criteria for seeking IP protection
Analyse potential infringement activities and defences available
Evaluate considerations related to IP transactions

Who Should Attend

Small and Medium Enterprises (SMEs)
Large Local Enterprises (LLEs)
Business Owners who are keen to learn how Intellectual Property can be applied to drive business goals
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Course Progression

Access the online modules of your choice, which should take you about 12 hours to complete over a duration of one to two weeks. Learners can learn and network with others in the online platform via mind maps, case studies, scenario-based animations and peer-to-peer discussion forums.

At the end of the one to two weeks, you will be required to attend a half-day classroom session on 27 April or 4 May, for each module. Learners have to be familiar with the online content prior to the intense classroom session, where you will apply what you have learnt through group work/activities.

15 Sep
22 Sep
22 Sep
09:00 am - 12:30 pm
22 Sep
22 Sep
[Cancelled] Registered Design
02:00 pm - 05:30 pm
29 Sep
29 Sep
Trade Mark
09:00 am - 12:30 pm
29 Sep
29 Sep
02:00 pm - 05:30 pm
Alpha & Omega Law Corporation
Ms Renee Xavier
Founder and Director

Renee Xavier is the founder and director of Alpha & Omega Law Corporation, a Singapore law firm specialising in Intellectual Asset law since 2003, with offices in Malaysia and the Philippines.

Admitted to practice in Singapore, Malaysia and the United Kingdom, Renee is accredited with 30 years of experience in intellectual property, civil, commercial, real estate, property, banking and corporate law.

Since 2017, Renee has been recognized annually as one of the world’s leading IP strategists when she was presented the prestigious IAM Strategy 300 award by Globe Business Media Group.

Today, Renee continues to champion the strategic management and deployment of IP and is passionate about helping clients commercialise and capitalise on their IP assets to generate revenue and achieve sustainable growth.

She also enjoys passing on her wealth of knowledge via teaching engagements with IPOS International/IP Academy Singapore at IPOS International, National University of Singapore, and Nanyang Technological University.

Mr Ng Chong Yuan
Head of Faculty, IP Academy

Chong Yuan is a Singapore qualified Advocate & Solicitor and has diverse in-house experience in technology businesses spanning over a decade. Currently, as a faculty member at IP Academy, he teaches and speaks on practice and management courses covering intellectual property and trade secrets.

Prior to joining IP Academy, he was practising law at an international law firm, specialising in IP, Technology and Commercial Laws. As part of this legal practice, he focused on advising and representing clients on broad portfolios of patent and trade mark rights covering many jurisdictions around the world, including the United States, the European Union, China, Singapore and Australia. His clients included international manufacturing firms, technology firms, foreign law firms and government agencies. His practice experience included IP prosecution, IP court litigation and IP advisory work.

With an engineering training, Chong Yuan has also tutored and conducted research at the engineering school of a Singapore university. He is also an inventor of a USA patent (no. 6853626).

Mr Eric Khoo
Head, Business Development/ Faculty, IP Academy

Eric heads the Business Development at IPOS International, a wholly owned subsidiary of the Intellectual Property Office of Singapore. Eric oversees the expansion of IPOS International into key global markets, providing advisory and solutions to private enterprises and governments on intellectual property (IP) creation, commercialisation and management.

Prior to IPOS International, Eric led the IP and Science Solution Consulting team (Southeast Asia) at Clarivate Analytics, advising clients on their IP challenges in R&D innovation and commercialisation. He also represented the media conglomerate in high level industry conferences and exhibitions and engaged key opinion leaders in research discovery and IP related sectors. In his time with Hewlett Packard, Eric handled IP portfolio management and technology licensing, with a focus on strategic analyses of major technology companies to identify cross licensing opportunities, uncover patent acquisition targets and convert IP assets for sale.

Eric holds a Bachelor of Engineering from Nanyang Technological University and Graduate Certificate in Intellectual Property from the National University of Singapore. He is also a qualified Project Management professional and a certified WSQ ACLP trainer.

Fees (per module basis)

    * Note:

  •  A new GST rate of 8% will be applicable for all invoices issued by IPOS International on or after 1 January 2023.




NTUC members enjoy 50% unfunded course fee support for up to $250 each year (or up to $500 for NTUC members aged 40 years old and above) when you sign up for courses supported under UTAP (Union Training Assistance Programme). Please visit e2i’s website to find out more.

Members Eligibility for UTAP Application

Please note that members are required to fulfil the following conditions to be eligible for UTAP

  1. Paid-up NTUC membership before course commenced, throughout whole course duration and at the point of claim
  2. Course by training provider must be supported under UTAP, and training must commence within the supported period
  3. Course must not be fully funded through company sponsorship or other types of funding
  4. You must achieve a minimum of 75% attendance for each application and sat for all prescribed examination(s), if any
  5. UTAP application must be submitted within 6 months after course completion

For more information on UTAP application, please call the NTUC Membership hotline at 6213 8008 or visit

SkillsFuture Credit (SFC)

All Singaporeans aged 25 years and above may use their SkillsFuture Credits to pay for or offset the course fees.

If you are claiming your SkillsFuture Credits for this course, please inform us via email. Click here to log in with your SingPass to make your SkillsFuture Credits claim.

SkillsFuture Funding
  • Singapore Citizens and Singapore Permanent Residents may be eligible for up to 70% of course fee funding for this course. Please refer to the course fee table above.

    Please note that the same participant is required to fulfil the attendance of the online learning and the classroom session. No funding from SSG will be provided if there are any variations in this and IPOS International will seek payment for full course fees if this requirement cannot be met.    

SkillsFuture Mid-career Enhanced Subsidy (MCES)
  • Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old and above will receive up to 70% course fee funding for SSG supported courses. More information can be found in this link.
Enhanced Training Support for SMEs (ETSS)
  • If your organisation is a Small and Medium Enterprise (SME), you will receive up to 70% course fee funding. More information can be found in this link and in the brochure.


Further Info: This scheme is intended for all organisations, including non-business entities not registered with ACRA e.g. VWOs, societies, etc. Only Ministries, statutory boards, and other government agencies are not eligible under Enhanced Training Support for SMEs Scheme. Sole proprietorships which meet all of the above criteria are also eligible.

Note: SSG will be revising course fee funding and Absentee Payroll funding with effect from 1 Jan 2022. Please click here for more information. The above information is based on course commencing from 1 Jan 2022 onwards.

Absentee Payroll Funding
  • With effect from 1 Jan 2022, SSG will introduce a fixed Absentee Payroll (AP) rate at $4.50 per hour. They will also set a $100,000 cap on the maximum AP funding each organisation can claim each calendar year to ensure that the benefits are more evenly distributed across companies. More information can be found in this link. Please contact SSG directly if you have any enquiries.
Terms and Conditions for Private Sector Participants (Self-Sponsored/Company Sponsored)
  • Full payment of course fees must be made to IPOS International upon course registration.
  • IPOS International reserves the right to deny admission to participants who have not made payment before course commencement.
  • Any request for withdrawal or refund is subject to approval by IPOS International’s management.
  • Request for substitution has to be made in writing via email at least 3 days before start of course date and is subject to acceptance by IPOS International.
  • IPOS International reserves the right to cancel or postpone any programme due to unforeseen circumstances.  A full refund will be given to registrants if the course is cancelled by IPOS International.
  • IPOS International reserves the right to make any changes to the programme.
Terms and Conditions for Public Sector Participants
  • Course fees are payable upon course registration. Payment should be processed expediently.
  • Any request for withdrawal or refund is subject to approval by IPOS International’s management.
  • Request for substitution has to be made in writing via email at least 3 days before start of course date and is subject to acceptance by IPOS International.
  • IPOS International reserves the right to cancel or postpone any programme due to unforeseen circumstances.  A full refund will be given to registrants if the course is cancelled by IPOS International.
  • IPOS International reserves the right to make changes to the programme.

Applying IP Fundamentals in Business

Interested inApplying IP Fundamentals in Business?
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